The Arumjigi Foundation is a non-profit organization established in November 2001, dedicated to creatively preserving and passing down Korea’s traditional culture. Its mission is to rediscover the identity of Korean culture and cultivate new cultural heritage for future generations. Through efforts to care for Korea’s traditional cultural heritage and its surrounding environments, Arumjigi seeks to ensure that the values of tradition remain alive in modern life across clothing, food, and shelter. Arumjigi engages in a wide range of activities, such as maintaining the environments of Changdeokgung Palace and Jongmyo Shrine, beautifying the surroundings of old trees, designing signage for the Four Royal Palaces and Jongmyo Shrine, as well as for Haeinsa Temple, Hahoe Village, and Yangdong Village. It also hosts programs like the Arumjigi Academy, world heritage tours, special exhibitions, traditional music performances in hanok (traditional Korean houses), and research into traditional lifestyles. By operating hanok in Anguk-dong, Seoul, and Hamyang, Gyeongsangnam-do, Arumjigi enhances the value of hanok and explores innovative ways to utilize them. Moving forward, the foundation aims to explore the essence of Korean culture that connects the past, present, and future, setting exemplary cases for the modern inheritance of tradition.
Authors
Arumjigi
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A professional dedicated to uncovering the philosophy and values hidden within brands and delivering their unique essence to everyday life. Preferring leisure, simplicity, and thoughtful conversations, he tends to limit gatherings to four people or fewer. With experience at the brand consulting firm Brand&Company, Hanwha Hotels & Resorts Marketing Strategy Team, the brand experience design firm Plus X, and Kakao Pay Brand Marketing Team, he now runs Standard Project. He has led brand …
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Cheon Sang-hyun
Graduated from the Department of Visual Communication Design at Hongik University, he is an editorial designer and picture book planner. Currently, he is the head of Sang Publishing, a publishing house specializing in creative picture books. From 2008 to 2011, he published 《Picture Book Imagination》, Korea’s first magazine dedicated to picture books. He has been involved in planning and organizing the CJ Picture Book Festival, an international picture book exhibition linked to the CJ Picture … -
Kim Eun-hye
Entered the world of translation after becoming captivated by the charm of Japanese translation, which involved meticulously studying original texts, while working an ordinary office job. After completing her studies at Geulbab Academy, she is currently working as a translator affiliated with Bareun Translation. Her translated works include The #1 Seller Doesn’t Sell Like You Do , The Neural Cleansing Revolution , The History of Business Model Innovation 1, 2 , The Diet That Melts Away … -
Seongyoon Min
She graduated from the Department of Visual Design in the College of Arts at Dongduk Women’s University, as well as its graduate school. She participated in planning and directing the “Innocence Room” exhibition at the Daejeon Expo Regeneration Sculpture Hall and organized the “World Children’s Art Exhibition” there. She worked as a designer at the Asia Cultural Exchange Institute and is currently serving as the Design Director at the Korea Electric Power Corporation(KEPCO). -
Taguchi Junko
Junko Taguchi is an associate professor in the Faculty of Urban Science at Meijo University (Nagoya, Japan), currently visiting the College of Architecture at the Illinois Institute of Technology. She holds a PhD from the University of Tokyo (2015). Her research interests include education on architecture and historic preservation for both general and specialized audiences. She is the Japan member and proxy director of the UIA Architecture and Children Work Programme. She is also a Docomomo … -
Géraldine Borio
Dr Géraldine Borio is the founder of Borio Lab and an Assistant Professor at The University of Hong Kong, Department of Architecture. Dr Borio is a Swiss-registered architect who holds a PhD in architecture from RMIT, Australia, as well as a master’s degree in architecture from the Swiss Federal Institute of Technology in Lausanne (EPFL). Invested widely in knowledge transmission through teaching, research and publication, Dr Borio has conducted numerous workshops and lectures worldwide. Prior … -
Lucas Evers
Lucas Evers is Head of the e-Culture Programme at Waag Society. Lucas is involved in projects at the intersection of art, science, design and society, extending the reach of e-Culture to a wider range of technology-informed disciplines. -
Noh Min-ji
She is a typeface designer based in Seoul. She received her master’s degree from Hongik University Graduate School with a research on Korean punctuation. He has been working as a typeface designer at the AG Typography Institute since 2012, after having worked at the Yoon Design Institute. She has developed typefaces such as Boeunche, Maleungullimche, and Bomnunche. -
Hyundai Motor Company
Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its … -
Park Hyun-taek
Majored in visual design at Hongik University and lectured at several universities before coming across the National Museum of Korea, where work has continued for over twenty years. While working in the fields of ‘museums,’ ‘design,’ and ‘culture,’ doubts arose about the fact that design was being absorbed only in external decoration. Reevaluating design led to confronting the question of ‘why and for whom to design,’ rather than ‘how to design.’ This process led to the realization that design … -
Sugiura Kohei
Sugiura Kohei is a Japanese graphic designer and researcher in Asian iconography. Throughout his career, Sugiura has been a pioneer within the design world using processes that enables the visualization of consciousness in his large body of work that ranges from record jackets and posters, to books, magazines, and exhibition catalogues, to diagrams, stamps, and more. He is also active in promoting the study of traditional Asian cultures through producing innovative catalogue designs and … -
Yang Da-sol
She is a writer, a vegan advocate, and the host of the writing community Kkabul Writing Room . She has authored books such as A Heart That Doesn’t Become Poor , Anyway, Friends , and A Proper Courtesy .