Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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AG Typography Institute was founded in 2012 as an affiliated institute of Ahn Graphics. We designs and develops typefaces based on in-depth studies, and aims to create new typeface culture and trend.
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정영욱
서울여자대학교 산업디자인학과 부교수로, UX 디자인 랩(UX Design Lab, UXDL)을 운영한다. 삼성전자 무선사업부에서 시니어 UX 디자이너로, 미항공우주국(NASA) 에임스 연구센터에서 UX 리서처로 일했다. 국민대학교 공업디자인학과에서 공부했으며, 한국과학기술원(KAIST) 산업디자인학과에서 석사·박사 학위를 취득했다. 새로운 기술이 사람들의 삶에 들어올 때 어떤 경험을 제공해야 하는지를 끊임없이 질문하고 연구한다. 아울러 디자이너의 성장에 장기적으로 도움이 되는 기술과, 디자이너답게 보고, 생각하고, 만드는 것(designerly ways of seeing, thinking, and making)에 관심이 있다. -
Sangwoo Park
He graduated from the Department of Geography at Seoul National University and obtained his master’s and doctoral degrees in photography and visual studies at the École des Hautes Études en Sciences Sociales (EHESS) in Paris, France. He has taught photography aesthetics, the relationship between photography and contemporary art, visual aesthetics, media aesthetics, and art theory at Joongbu University, Yonsei University, and Hongik University. He currently serves as an associate professor in … -
Michael Rock
He is a writer, designer, and educator who co-founded the New York-based design studio 2×4, where he serves as a creative director. Over the past thirty years, he has closely collaborated with a wide range of figures—including Miuccia Prada, Rem Koolhaas, Germano Celant, Kanye West, and Virgil Abloh—while teaching at Yale University, Harvard University, Columbia University, and the Jan van Eyck Academy, and contributing to publications such as The New York Times, I.D., and Eye. His major … -
Takaoka Masao
Born in Tokyo in 1957, Mr. Takaoka is the President of Kazui Kobo, a limited company. After graduating from Kokugakuin University’s Law Department, he joined his father, Takaoka Juzo’s company, Kazui Kobo, and has been in his current position since 1995.He learned Latin alphabet typesetting and typography from his father. From 1999-2001, he served as an advisor to printing museums and workshops and gave lectures and talks on Latin alphabet typesetting, typography, and corporate … -
Pyo Hyun-myung
President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a … -
Lee Jeong-hwan
Lee Jeong-hwan graduated from Kyung Hee University’s Department of Business Administration and Intercultural Japanese Language School. He is a researcher of Eastern philosophy and religion, a Japanese translator, and a writer. He has translated many books into Korean, including The Architecture of Tomorrow , The Secret of the Macaroni Hole , Connecting Architecture , 三低主 , White , Nagaoka Kenmei no Kangae , Tokyo University Students Become Fools , and Ready Luck . -
Hansil
Awakened to the disarray in the Korean language, he dedicated himself to reviving dying words, simplifying difficult Sino-Korean terms into accessible native expressions, and interpreting Korean words in Korean. He established “Maum-Dakkeuneun Maeul” (Mind-Polishing Village) at the foot of Surime (Mount Songni) in the Sabara region (Sangju) of Nosarasa (Gyeongbuk). There, he leads meditation practices to help anyone polish their mind, freeing themselves from suffering to live a … -
최영준
서울대학교 조경·지역시스템공학부 교수로, 동 대학에서 조경학 학사 학위를, 펜실베이니아대학교에서 조경학 석사 학위를 취득했다. 조경디자인성능연구실(landscape design performance lab)의 담당교수이자 랩디에이치 조경설계사무소(Lab D+H Seoul) 디렉터로, 조경 작업이 일으킬 수 있는 힘을 연구하고, 공공과 민간을 아우르는 오픈스페이스 조경 작업을 한다. <타임워크명동 공유정원> <한강변 보행네트워크> <파주 대통령메모리얼공원> <상하이 믹시몰과 공원> 등을 설계했고, 『공원을 읽다』 『용산공원』 『한국 조경 50년을 읽는 열다섯 가지 시선』을 공저했다. -
Géraldine Borio
Dr Géraldine Borio is the founder of Borio Lab and an Assistant Professor at The University of Hong Kong, Department of Architecture. Dr Borio is a Swiss-registered architect who holds a PhD in architecture from RMIT, Australia, as well as a master’s degree in architecture from the Swiss Federal Institute of Technology in Lausanne (EPFL). Invested widely in knowledge transmission through teaching, research and publication, Dr Borio has conducted numerous workshops and lectures worldwide. Prior … -
Amorepacific
Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands. The firm was founded in 1945 by Sungwhan Suh and currently managed by Kyungbae Suh, the son of the founder. It is the largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world. -
Youngwon Park
He majored in Visual Design at Hongik University and went on to study Advertising Design and Visual Communication at the Graduate School of Industrial Arts at Hongik University and the School of the Art Institute of Chicago (SAIC). While studying signage and symbols at the University of Illinois at Chicago, he explored a semiotic approach to design research. He later earned a Ph.D. in Fine Arts from Hongik University, where he analyzed visual humor through semiotics. He has contributed to the …