Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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Cody Choi(b.1961), who has consistently been active as a visual artist and cultural theorist since the 1980s, explores the cultural identity and relationship of authority within contemporary society. Choi touches upon topics of cultural maldigestion, third-culture created by the clash of different cultures, the beauty of such hybridism, and simultaneously occurring new social phenomena—all of which Choi experienced as a foreigner in the US. Choi gained his stature as a world-renowned artist …
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Ahn Sang-soo
Ahn Sang-soo is a graphic designer and typographer with a keen interest in Korean visual culture. He studied in the Visual Communication Design Department at Hongik University, where he also completed his graduate studies. A former professor at his alma mater, he took early retirement in 2012 to establish the Paju Typography Institute, where he currently serves as the president, also known as ‘Nalgae.’ In 2007, he received the Gutenberg Prize from the city of Leipzig, Germany. He is also a … -
Shinbou Minami
Born in Tokyo in 1947, he is an illustrator, editor, cartoonist, and essayist. He completed the “Art Practice” course taught by Genpei Akasegawa at the “School of the Arts” (Mihakyo). For seven years, he served as an editor for the magazine Garo (ガロ) , while concurrently working on illustrations and essays. His published works include An Art Museum for the Uninitiated , Poster Paleoanthropology , Funny Science , Funny Photos , My Own People , and the co-authored An Introduction to Street … -
Lee Soon-jong
Lee Soon-jong graduated from Seoul National University College of Fine Arts and the Illinois Institute of Technology (IIT) Graduate School of Design. He has served as a professor at Kookmin University’s Department of Industrial Design and Seoul National University’s Department of Design. He also founded the International Association of Societies for Design Research (IASDR), served as president of the Korean Design Association, and was the first design director of the Gwangju Design … -
Kang Hyeon-joo
He studied visual design at Seoul National University and Konstfack, Sweden, and worked at Allcommunication, a CI company. He is currently a professor at Inha University’s Department of Design Convergence. His books include Studies in the History of Design and Handbook of Korean Design History: Interviewing Korea’s Paul Rand, Cho Young-Jae , and his articles include “Correlation between Generation Shift and Corporate Design”, “The Characteristics and Meaning of Hong-Taik Han’s Design : The … -
Jo Eun-ji
Studied Interaction Design at Delft University of Technology (Technische Universiteit Delft) in the Netherlands and Service Design and Design for Social Innovation at Politecnico di Milano in Italy. She earned her Ph.D. under the supervision of Ezio Manzini at Politecnico di Milano. Since 2014, she has been working as an assistant professor in the Department of Design at Hunan University in China. -
Moon Eun-bae
he studied visual design and environmental design at the College of Fine Arts at Seoul National University, as well as at its graduate school. In 1995, while working at the Korea Color Research Institute, he was first introduced to color. After serving as a senior researcher at the Color Design Research Institute at Ewha Womans University, he founded his own lab, Moon Eun-bae Color Design, immersing herself in color research. His major studies include specialized research projects such as the … -
Lee Hyun-kyung
Starting her journey in design in the Department of Visual Communication Design at Hongik University, she worked as a GUI designer at LG Electronics’ Design Management Center. She pursued Museum Studies at Syracuse University in New York and gained practical experience as an intern at the National Museum of Modern and Contemporary Art in Korea and the Orange County Museum of Art in the United States. She earned her Ph.D. in Arts Administration from Florida State University. She honed her skills … -
Arumjigi
The Arumjigi Foundation is a non-profit organization established in November 2001, dedicated to creatively preserving and passing down Korea’s traditional culture. Its mission is to rediscover the identity of Korean culture and cultivate new cultural heritage for future generations. Through efforts to care for Korea’s traditional cultural heritage and its surrounding environments, Arumjigi seeks to ensure that the values of tradition remain alive in modern life across clothing, … -
Park Jeong-rye
She graduated from the Department of German Language and Literature at Hanyang University and has worked as a foreign rights agent for English- and German-language books at Imprima Korea Agency (IKA), introducing international books to the Korean market. Her translated works include What the Lion Says , A Week with the White Handkerchief , and Rosalie and the Mystery of Milk , among others. -
Park Hye-sook
After graduating from the Department of Visual Design at Hongik University’s College of Fine Arts, she received her Master’s degree(M.F.A.) in Fashion Design from the same university’s graduate school. She later completed her Master’s degree(M.F.A.) at the London College of Fashion in England, and her Ph.D. from Kookmin University. She is currently serving as the Dean of the Department of Fashion Design and Branding at Pyeongtaek University, and is active as an executive in several academic … -
Armin Hofmann
Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad …