Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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Choi Sulki and Choi Sung-min are a graphic design duo working under the name Sulki and Min. Together, they have authored books such as Artwork Description , Off-White Paper: Brno Biennale and Education , and An Unfair and Incomplete Dutch Design Trip . Choi Sung-min has also translated books including What is a Designer? , Retromania , Paul Renner: The Art of Typography , and Modern Typography . He teaches at the University of Seoul. Both studied under Michael Rock during their time at the Yale …
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Lee Ji-eun
Graduated from the Department of Industrial Design at Hansung University in 1992 and completed a master’s program at the same university in 1997. In 2003, he graduated from the Visual Communication Design program at the University of Tsukuba, Japan, and in 2006, completed the doctoral coursework at the Graduate School of International Information and Communication at Waseda University. In 2012, he earned a Ph.D. from the Graduate School of International Media, Communication, and Tourism Studies … -
Koyama Ryusuke
Associate Professor Koyama started his business career at a major advertising agency after receiving a Bachelor’s degree in Philosophy at Kyoto University. After working as a producer at Shochiku Co., Ltd. to launch a new business based on the theme of Kabuki, he established Bloom Concept Inc. Professor Koyama received an MBA from the Thunderbird School of Global Management and Ph.D. from Kyoto University of the Arts, before joining NUCB Business School in 2015, and his research interests … -
Kang Ju-hyun
He runs the graphic design studio Occupy the City and is based in Seoul. He curated and organized the exhibition Occupy the City: Typozimmer Nr. 7 and participated in other exhibitions such as Korean Design: Transforming Forms and Tools of Communication . He is currently an adjunct professor at Konkuk University and teaches graphic design and typography at various universities. -
Lee Jee-hee
Graduated from the Department of Painting at Seoul National University’s College of Fine Arts and completed a master’s degree at the same institution. Earned a Master of Fine Arts in Computer Art from New York University (NYU) and a Ph.D. in Media Art from Soongsil University. Currently serves as a professor in the Department of Industrial Design at Hanyang Women’s University. -
Asaba Katsumi
Asaba Katsumi is one of those rare individuals who has led the graphic world with both art direction and typography. With his insatiable curiosity and keen eye for detail, Asaba, who says that art direction is a combination of the two, has been the first to discover interesting things and has produced many advertisements and designs that have made people’s eyes light up. without sleeping. He believes that reading a lot of books, training his body including manual work, and … -
Yoo Ji-won
Yoo Ji-won is designer who loves books and letters. She majored in visual design at Seoul National University’s Department of Industrial Design and worked as a book designer at Minsumsa. He received an artistic scholarship from the German Academic Exchange Service DAAD, majored in typography at the Leipzig University of Graphic and Book Arts, and was a BK Research Professor at Hongik University’s Metadesign Center. Since then, he has taught typography and editorial design at Seoul … -
Sakurada Jun
He graduated from the Department of Business Administration, Faculty of Economics, Gakushuin University, Japan. After working as a programmer, system engineer, and web designer, he has been running the website “Visual Thinking” since 2010, introducing infographics and creating pictograms, diagrams, and infographics. -
Im Tae-su
A professional dedicated to uncovering the philosophy and values hidden within brands and delivering their unique essence to everyday life. Preferring leisure, simplicity, and thoughtful conversations, he tends to limit gatherings to four people or fewer. With experience at the brand consulting firm Brand&Company, Hanwha Hotels & Resorts Marketing Strategy Team, the brand experience design firm Plus X, and Kakao Pay Brand Marketing Team, he now runs Standard Project. He has led brand … -
Lee Yong-shin
Lee Yong-shin studied Korean Language and Literature at Yonsei University, Industrial Design at Seoul National University, and Communication Design at Pratt Institute Graduate School. He has worked as a designer at magazines Glamour and Advertising Age , and now works as an art director at CMYK+WHITE, a design firm in New York City. -
Sohyun Park
She studied film theory at the Korea National University of Arts and Southeast Asian studies at the National University of Singapore. Her translated works include The Brown History of the World , Selling Poverty , and Beauty Is a Wound , among others. -
Yun Suh-young
SuhYoung Yun is the former Cultural and Public Affairs Officer at the Embassy of Switzerland in Seoul. She spent part of her childhood in Switzerland while accompanying her diplomat father on his posting in Geneva. She holds a BA in International Studies from Ewha Womans University and an MA in Strategic Design and Management from Parsons School of Design. Her career spans over a decade as a culture and travel journalist, contributing to newspapers, magazines, radio, and television. She …