Hyundai Motor Company is a global leader in the automotive industry that exports vehicles to over 200 countries and has established production facilities worldwide. As the pioneer of Korea’s automotive industry, Hyundai made history with the development of the nation’s first independently designed model, the Pony. The company has continued its legacy of innovation via the introduction of the world’s first mass-produced hydrogen fuel cell vehicle, XCIENT Fuel Cell, and the expansion its market presence with the launch of the premium brand, Genesis. By spearheading advancements in autonomous driving and connectivity technologies, Hyundai is actively shaping the future of mobility. Hyundai is committed to refining their technology to create a better future for all, guided by the mission of ‘Progress for Humanity.’ The company is on its way to realize humanity’s dreams of ‘safe and free movement and a peaceful life,’ sharing the benefits of its innovations with customers worldwide and earning their trust and loyalty.
Authors
Hyundai Motor Company
현대자동차
다른 사람들
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Graphic designer and professor in the Department of Visual Design at Gachon University. He has served as the president of the Korea Society of Visual Information Design and the Korea Society of Basic Design & Art. He received the Art Division Award at the 2008 Korean Culture and Arts Awards and the Education Division Award at the 2012 Korea New Knowledge Management Awards.
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Hyundai Card
Established in 2001 through a technical partnership with Diners Club International, Hyundai Card quickly became a leading credit card brand under Hyundai Motor Company. In 2003, the company acquired total identity and management rights, ensuring a cohesive brand presence. Hyundai Card rapidly gained market recognition with the launch of the ‘Hyundai Card M’ and expanded its brand with a series of alphabet cards designed to align with different customer lifestyles. The company has not stopped … -
빌레 코코넨
A Finnish industrial designer , he runs a Switzerland-based studio where projects explore technological and scientific discoveries. His work reflects visions of future living environments , blending innovation with design foresight. Currently, he is a professor at Aalto University’s School of Arts, Design, and Architecture in Helsinki, Finland . -
Yang Sung-hee
Yang Sunghee studied architecture in college. After studying publishing translation at GIbab Academy, she is currently a member of Barun Translation and a professional Japanese translator. The books she translated include Treasured Stories of Ryunosuke Akutagawa (co-translation) and Natural Interior Decorated with DIY. -
Kim Kai-chun
He is an architect and designer, a professor at Kookmin University’s College of Architecture, and has specialized in architecture and Seon (Zen) philosophy. He has been working on architectural planning and design, painting and writing with ideas that cross over from Korean tradition and Seon thought to contemporary aesthetics. He has published books on Eastern architectural aesthetics such as “Architecture of Ming Ming” and “Lao Tzu and the Idea of Spatial Formation” and papers on the … -
Hwang Hee-gyeong
She majored in Textile Arts at Hongik University and earned a master’s degree in Design Strategy and Innovation from Brunel University in the UK. She worked as a fashion information planner and trend analysis researcher at a major apparel corporation and a consulting firm. Currently, she is a translator with Barun Translators. Her translated works include Service Design for Customer Experience Innovation and Shoes: A Cultural History of Style . -
Peter Jones
Dr. Peter Jones is Distinguished University Professor of Systemic Design at Tec de Monterrey, and an associate professor at Toronto’s OCAD University. He is a cofounder of the Systemic Design Association (systemic. design) and the RSD Symposia series, and is Editor in Chief of the SDA journal Contexts. Peter is the founder of Redesign Network, an innovation research firm, leading systemic and platform design and research in healthcare, informatics and media, and public sector strategy. He has … -
Kim Jung-suk
He studied Glass and Sculpture at Seoul National University, Ohio State University Graduate School, and University of Illinois Graduate School, and received his Ph.D. in Crafts from Seoul National University. He has held 13 solo exhibitions in Korea, Italy, Japan, and the United States, and has exhibited his works at SOFA Chicago and Kanazawa Art Fair. Currently, he serves as a Professor in the Department of Ceramics and Glass at Hongik University’s College of Fine Arts and as the … -
Kim Won-young
She worked as a lawyer at the National Human Rights Commission of Korea and Law Firm Deoksu. Since 2013, she has been involved in performing arts research and creation, and since 2019, she has been directly participating in performances as a choreographer, playwright, and dancer. She has published books and papers dealing with disability and the relationship between human rights, art, and technology. She wrote books including Defense for the Disqualified (2018) and Becoming a Cyborg (2021), and … -
Margaret Colquhoun
1947–2017. Goethean biologist and the Founding Director of the Life Science Trust, based at Pishwanton Wood in East Lothian, Scotland, at the foot of the Lammermuir Hills. She studied zoology and genetics with agricultural acience at Edinburgh University in the 1960s and worked there as a Research Associate in the 1970s on questions of population genetics and evolutionary biology. Later on, still carrying questions into the reality and relationship of taxonomy and evolution, she spent four … -
Pyo Hyun-myung
President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a … -
Kim Hyun-mi
She studied graphic design at Seoul National University and Rhode Island School of Design, USA. She started working at the advertising agency Oricom and worked on many identity design projects as a freelancer. She is currently a professor of communication design at Samsung Advanced Design Institute (SADI). She is the author of The New Typographic Revolutionary: Jan Tschichold , 33 Typeface Stories that Make Good Design , and Ode to Typography , as well as independently published artist books, …