Designer. He graduated from Hongik University in 2006 and worked as a UX designer at Angraphics. He then earned an MFA from the Royal College of Art (RCA) in London, UK, and worked as a UX Design Director at Philips Healthcare in Singapore and the Netherlands before returning to Korea to join the Department of Design at Ulsan National Institute of Science and Technology (UNIST). He is an associate professor at UNIST, where he teaches students, founded OND Lab, conducts numerous design research and practice projects, and serves as a board member of the Korean Digital Healthcare Society. His research focuses on digital product design, service design, design strategy, and healthcare UX design, and his connections to many critical designers of his generation through his time at the RCA. His work, including CCTV Chandelier and Pizzas for the People, has been performed, exhibited, and screened in various countries, including the Barbican Center, London, Israel Museum, Jerusalem, and Seoul Festival Bom. With OND Lab, he continues to think about the definition of design and seeks to expand the role of design. She strives to create positive ripples through design by adding different perspectives and exploring alternatives to the rapidly changing contemporary life.