Armin Hofmann was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education institutions throughout the world. His independent insights as an educator, married with his rich and innovative powers of visual expression, created a body of work enormously varied – books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics. His work is recognized for its reliance on the fundamental elements of graphic form – point, line, and shape – while subtly conveying simplicity, complexity, representation, and abstraction. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture. He is well known for his posters, which emphasized economical use of colour and fonts, in reaction to what Hofmann regarded as the “trivialization of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art. He was also an influential educator, retiring in 1987. In 1965 he wrote the Graphic Design Manual, a popular textbook in the field.
Authors
Armin Hofmann
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Satoh Taku is a Japanese graphic designer born in Tokyo. He graduated in 1979 from Tokyo National University of Fine Arts and Music (currently Tokyo University of the Arts) in the Department of Design. He completed his master’s degree in 1981. In 1984 founded Taku Satoh Design Office after working at Dentsu Inc. His work in graphic design includes “Pleats Please Issey Miyake” and the logos of the 21st Century Museum of Contemporary Art, Kanazawa and the National Museum of …
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Lee Kwang-suk
He has been engaged in research, criticism, and writing with a critical focus on the intersections of technology, society, and ecology. He is a Professor in the Graduate School of IT Policy at Seoul National University of Science and Technology, specializing in Digital Culture Policy. Since 2020, he has served as the Editor-in-Chief of Culture/Science , a journal of cultural theory. His main research interests include technology and cultural studies, the commons, platforms, techno-ecological … -
Jeon Eun-kyung
A design journalist, design advisor for grandeclip, and director of C , a magazine focused on iconic chairs. From 2006 to 2022, she worked as a reporter, editor-in-chief, and director at the magazine Monthly Design , overseeing over 200 issues. During this time, she conducted interviews with designers, executives, and marketers from around the world and curated content on projects, exhibitions, spaces, and trends across various design fields. She launched Work Design and authored publications … -
Park Hye-sook
After graduating from the Department of Visual Design at Hongik University’s College of Fine Arts, she received her Master’s degree(M.F.A.) in Fashion Design from the same university’s graduate school. She later completed her Master’s degree(M.F.A.) at the London College of Fashion in England, and her Ph.D. from Kookmin University. She is currently serving as the Dean of the Department of Fashion Design and Branding at Pyeongtaek University, and is active as an executive in several academic … -
Ahn Sung-jin
Ahn Sung-jin graduated from the Department of Theater and Film at Chung-Ang University in 1993. He has been photographing musicians’ record jackets since 1992 and has photographed more than 500 albums. He has photographed corporate advertisements for Samsung, LG, Motorola, Hyundai, Kia, and SKT, as well as launch ads for sports brands such as Puma, Adidas, and LeCap, beauty brands such as Laneige and The Face Shop, and most of Korea’s casual fashion brands. To this day, he is still … -
Kim Hyun-kyung
After graduating from Sogang University’s English Department, she worked at a publishing house and edited various books. She is currently working as a freelance translator for major museums and companies in Korea. Her translations include The Form of the Book Book , BIG-GAME : Everyday Objects , First Principles of Typography , 100 Classic Graphic Design Journals , I Used To Be A Design Student: 50 Graphic Designers Then And Now , Bibliographic: 100 Classic Graphic Design Books , … -
Jang Hun-gyo
A full-time researcher at the Research Center for Common Resources and Sustainable Society at Jeju National University. She dreams of running a small research institute under the name Democracy for All. She is the author of The Miryang War: A Radical Democracy Project Based on Common Resources and is currently working on her next book. -
Chris Ro
Chris Ro is a graphic designer based in Seoul, South Korea working on projects spanning both the cultural and commercial sector. Originally educated at UC Berkeley and the Rhode Island School of Design, the thinking behind Chris’ work connects a diverse range of concepts spanning architecture, graphic design, typography, motion, photography and form making. His work has been honored by the New York Type Directors Club, Tokyo Type Directors Club, Art Directors Club Global, Communication Arts … -
Shim Bok-seob
Graduated from the Department of Visual Design at Hongik University’s College of Fine Arts and its Graduate School of Industrial Arts, and later from the Graduate School of Art and Design at the University of Tsukuba, Japan. Won an award at the international competition Extrasensory Museum hosted by Nikkei Inc. and participated in the planning and production of symbolic parade vehicles for the 50th Anniversary of Liberation. Currently serves as a professor of Visual Design in the Department of … -
Shin Hee-kyoung
Specialized in Visual Design and Design Theory at Seoul National University and its graduate school. As a recipient of the Japanese Ministry of Education scholarship, earned a master’s degree from Musashino Art University and a Ph.D. in Art from the Department of Design at Nihon University. After serving as a researcher at Musashino Art University, currently works as a professor in the Department of Visual Design at Semyung University while actively pursuing art, including two solo exhibitions. … -
Gail Greet Hannah
Gail Greet Hannah is a writer specializing in design and marketing. She was a friend of Rowena Reed Kostellow and worked with her to publish her teaching method. She lives in Cold Spring Harbor. -
Martin Salisbury
He is a professor in the Illustration department at Anglia Ruskin University in the UK, striving to raise awareness of the artistry of picture book and children’s book illustrators. His published works include Play Pen and Illustrating Children’s Books , among others.