He is the CEO of Design Park, an invited artist at the Korea Design Exhibition, and a stamp reviewer at the Korea Postal Service, Ministry of Knowledge Economy. He graduated from Chung-Ang University and Konkuk University Graduate School of Education. After working as an art director in the design department of a large company, he opened his own office, Design Park, and has worked on over 400 corporate design projects, starting with the 1988 Seoul Olympics mascot, Hodol. From the cards in wallets to the symbols of the Blue House, the images he designed live with Koreans. He is one of the first experts in corporate image integration (CI) and brand identity (BI). In 2010, the Year of the Tiger, he celebrated his 40th anniversary as a designer.
Authors
Kim Hyun
김현
다른 사람들
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After graduating from the Department of Visual Design at Hongik University’s College of Fine Arts, she received her Master’s degree(M.F.A.) in Fashion Design from the same university’s graduate school. She later completed her Master’s degree(M.F.A.) at the London College of Fashion in England, and her Ph.D. from Kookmin University. She is currently serving as the Dean of the Department of Fashion Design and Branding at Pyeongtaek University, and is active as an executive in several academic …
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Fukasawa Naoto
Naoto Fukasawa was born in 1956 in Yamanashi, Japan. He graduated from Tama Art University in 1980 and began his career at Seiko Epson, where he worked on advanced designs for watches and other micro-electronic devices. In 1989, he joined ID Two, a San Francisco-based product design firm that later became IDEO. In 1996, Fukasawa returned to Japan to establish and oversee IDEO’s Tokyo office. In 2003, he founded Naoto Fukasawa Design . Since 2001, he has served as a design advisor for MUJI … -
Youngjoo Park
She earned her master’s degree in Visual Communication Design from the Department of Visual Design at Hongik University and the Graduate School of Art and Design at the University of Tsukuba. She is currently pursuing a Ph.D. in Human Environmental Design at the Graduate School of Natural Science at Chiba University. She is a member of the Korea Package Design Association, VIDAK (Visual Information Design Association of Korea), and the Korean Society of Basic Design & Art. Her research … -
Stanley Morison
Stanley Arthur Morison was a British typographer, printing executive and historian of printing. Largely self-educated, he promoted higher standards in printing and an awareness of the best printing and typefaces of the past. From the 1920s Morison became an influential adviser to the British Monotype Corporation, advising them on type design. His strong aesthetic sense was a force within the company, which starting shortly before his joining became increasingly known for commissioning popular, … -
Lee Kyun-gmin
He studied Visual Communication Design at the School of the Art Institute of Chicago. He was selected as a Next Generation Design Leader by the Ministry of Knowledge Economy (now Ministry of Trade, Industry and Energy) and Korea Design Promotion Agency, and has been honored with the International Design Excellence Awards (IDEA), iF International Forum Design, UX Design Award, and Red Dot Design Award. He currently works as a UX designer at LG Electronics. At first, I became a UX designer by … -
Lee Hyun-song
A designer in the Brand Strategy Team at Hyundai Department Store, actively involved in infusing vitality into the brand through various activities such as brand positioning and campaigns across multiple media platforms. She is particularly interested in effectively communicating the brand’s direction to customers through design, exemplified by projects like the opening of The Hyundai Seoul. -
Choi Chul-yong
Choi Chul-Yong studied Textile Art and Fashion Design at Hongik University and its graduate school and later explored the intersection of design and art at the Domus Academy in Milan. After working as a fashion designer and art director for European fashion brands such as Meltin’pot (Italy), Wrangler Blue Bell (Belgium), and Marteli (Italy), he returned to Korea in 2009 and launched his own brand, Cy Choi. Cy Choi has held 18 presentations in Paris, participated in Seoul Fashion Week 10 times, … -
Tanaka Ikko
Ikko Tanaka was a Japanese graphic designer. Tanaka is widely recognized for his prolific body of interdisciplinary work, which includes graphic identity and visual matter for brands and corporations including Seibu Department Stores, Mazda, Issey Miyake, Hanae Mori, and Expo 85. He is credited with developing the foundational graphic identity for lifestyle brand Muji, emphasizing the “no brand” quality of their products through unadorned, charming line drawings paired with … -
Sara De Bondt
Sara De Bondt is a graphic designer, publisher, and educator. Her current design projects include creating a new website for The Showroom, developing exhibition graphics for the Wellcome Collection, and designing books for Camden Art Centre and Book Works. She has been a member of the Alliance Graphique Internationale (AGI) since 2017. In 2008, she co-founded the publishing imprint Occasional Papers with Antony Hudek and has since edited several of its titles. Her most recent book, Off the … -
Joo ha-na
M.A., ATR-BC, Senior Researcher at the Public Design Research Center at Hongik University’s Graduate School and the founder of PSDI (Psychosocial Design Initiative) Research Lab. She focuses on researching and practicing socially prescriptive design for diversity, inclusion, and sustainability. Previously, she worked on museum projects for families with autism at the Autism Initiative team of the Queens Museum’s Art Access program. Later, at the National Museum of Modern and … -
Kim Tae-il
Professor at Jeju National University, School of Architecture. He graduated from Dong-A University and earned his master’s and doctoral degrees from Kyoto University in Japan. He worked as a researcher at the Longevity Social Organization in Hyogo Prefecture, Japan, and as a manager of the Silver Division at Kyungnam Corporation. His specialty is senior facility planning, and his research focuses on community-based senior living environments. As a researcher on Jeju Island, he is … -
NAMELESS Architecture
NAMELESS Architecture is a idea-based design practice, based in Seoul. Committed to the simplicity on the unpredictable world, they explore the world of architecture, city, and global cultural phenomenon. NAMELESS’s work has been widely published and exhibited at Museum of Modern Art (MoMA), New York Center for Architecture, Parsons The New School, Museum of Modern and Contemporary Art (MMCA) and Seoul Museum of Art, National Museum of Korea. The office has received numerous awards, including …