He is the CEO of Design Park, an invited artist at the Korea Design Exhibition, and a stamp reviewer at the Korea Postal Service, Ministry of Knowledge Economy. He graduated from Chung-Ang University and Konkuk University Graduate School of Education. After working as an art director in the design department of a large company, he opened his own office, Design Park, and has worked on over 400 corporate design projects, starting with the 1988 Seoul Olympics mascot, Hodol. From the cards in wallets to the symbols of the Blue House, the images he designed live with Koreans. He is one of the first experts in corporate image integration (CI) and brand identity (BI). In 2010, the Year of the Tiger, he celebrated his 40th anniversary as a designer.
Authors
Kim Hyun
김현
다른 사람들
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ZERO PER ZERO is a design studio founded in Seoul in 2008. We focus on themes of ‘EARTH, TRAVEL, LOVE,’ creating a wide range of graphic designs and illustrations that capture precious moments discovered in travel and everyday life. Initially inspired by themes related to travel, we have since expanded to include warm family portraits, dogs, cats, flowers, and national treasures, continually building our own graphic dictionary. Through our work, we aim to celebrate and share the …
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Pyo Hyun-myung
President of KT. In 2004, during his tenure as Vice President of Marketing at KTF, he played a pivotal role in introducing service design into corporate management and marketing activities in Korea. Drawing on his extensive experience as a corporate leader, he applied service design to KT’s innovations, leading to the creation of iconic branding campaigns such as Have a good time (2005), SHOW (2007), QOOK (2009), and the groundbreaking exclamation olleh (2010). These efforts marked a … -
Hara Kenya
Born in 1958, he is a designer, President of the Nippon Design Center, and a professor at Musashino Art University. Known for groundbreaking exhibitions that challenge conventional values, he has curated projects such as RE-DESIGN – The Daily Products of the 21st Century , JAPAN CAR – Designs for a Crowded World , and HOUSE VISION , which have had a global impact. He applied design deeply rooted in Japanese culture for the opening and closing ceremonies of the Nagano Olympics and the Aichi … -
Ko Bong-seok
He graduated from Hongik University and the Graduate School of Industrial Art. He is a member of the Korean Institute of Brand Design. He is currently the CEO of August Brand. -
Chung Yeon-shim
Chung Yeon-shim is professor of Art History and Theory (예술학과) at Hongik University in Seoul, South Korea. She received her Ph.D. in art history at the Institute of Fine Arts, New York University. Dr Chung’s research interests encompass both modern and contemporary Western and East Asian art. Before teaching at Hongik, Dr Chung was an assistant professor at the Fashion Institute of Technology in New York City and a researcher for the exhibition The World of Nam June Paik at the Guggenheim … -
Fukuda Shigeo
Graduated from the Department of Design at Tokyo University of the Arts, she worked at Ajinomoto Co., Inc. and Deska Co. before embarking on a freelance career. She carved out a unique space in the design world with works that fuse simplified forms and trick art, embodying a playful and cynical spirit. Her accolades include the Gold Prize at the Warsaw International Poster Biennale, the Grand Prix at the Poland 30th Anniversary of Victory International Poster Competition, the Newcomer Award … -
Kim Yeon-su
He was born in Gimcheon, Gyeongbuk, and graduated from Sungkyunkwan University. In 1993, he published a poem in the summer issue of Writer’s World , and in 1994, he won the 3rd Writer’s World Literature Award for his novel Walking While Pointing at the Mask . He won the Dongseo Literature Award in 2001 for his novel Goodbye, Yi Sang , the Dongin Literature Award in 2003 for his novel When I Was Still A Child , the Daesan Literature Award in 2005 for his novel I am a Ghost Writer , … -
Stanley Morison
Stanley Arthur Morison was a British typographer, printing executive and historian of printing. Largely self-educated, he promoted higher standards in printing and an awareness of the best printing and typefaces of the past. From the 1920s Morison became an influential adviser to the British Monotype Corporation, advising them on type design. His strong aesthetic sense was a force within the company, which starting shortly before his joining became increasingly known for commissioning popular, … -
Suwa
Suwa is a renowned live art illustrator based in Seoul. She became captivated by fashion’s ability to reflect diverse individuality and identity during her trips to Fashion Weeks around the world, leading her to start drawing people who caught her eye on the streets. Suwa studied fashion design at Parsons School of Design in New York and worked as a designer for several fashion brands including Michael Kors and Tommy Hilfiger. She later transitioned to illustration, collaborating on editorial … -
Karl Gerstner
Karl Gerstner (1930–2017) was a leading representative of Swiss typography and one of the most important innovators of typography, advertising graphics and corporate design. From 1945 to 1948, he completed an apprenticeship in Fritz Bühler’s studio and attended courses at the Allgemeine Gewerbeschule Basel, where Armin Hofmann and Emil Ruder were his instructors. In 1949 he followed Max Schmid’s call and joined the legendary design team of Geigy Pharmaceuticals, where he later met … -
문지숙
이화여자대학교에서 교육공학을 전공하고 홍익대학교에서 「타이포그라피에 있어서 시각적 유희에 관한 연구」로 석사학위를 받았다. 안그라픽스를 거치며 보고서|보고서 재창간 작업에 참여했으며, 현재 디자인과 건축 분야 책 만들기에 집중하고 있다. -
Koo Sang
Professor Koo, Sang has been researched for mobility and automotive design over 30 years since his career in Kia Motors Design Center either California Design Research Center as a senior designer, and now works as a professor at Hongik University. He got a doctor degree at the Graduate School of SNU for the first turn. He wrote 12 books related to automotive design and two long novels. Nowadays, he is writing design critique columns in Medias for every week. So far, they’ve collected more …