Jakob Schneider
Jakob Schneider is partner and creative director at KD1 design agency, co-founder of More than Metrics and Smaply, designer and editor of This is Service Design Doing and This is Service Design Thinking.
A designer in the Brand Strategy Team at Hyundai Department Store, actively involved in infusing vitality into the brand through various activities such as brand positioning and campaigns across multiple media platforms. She is particularly interested in effectively communicating the brand’s direction to customers through design, exemplified by projects like the opening of The Hyundai Seoul.