Book designer, illustrator, art director, and author, whose witty work is active in various fields. After dropping out of Musashino Art University’s Visual Communication Design Department, he worked for the advertising company Hakuhodo. In 1988, he opened Yorifuji Design Office, and in 2000, he founded Bunpei Ginza, a limited company. In 2008, he won the 29th Kodansha Publishing Culture Award in the Book Design category for Life Miscellany Notebook and Designers Who Don’t Design. He received the Tokyo ADC Award and the Japan Typography Yearbook Award for his posters and newspaper advertisements for the Japanese tobacco industry, which he created with copywriter KINYA Okamoto. His books include Death Catalog and Elemental Life and his books introduced in Japan include Earthquake, Measure of Numbers, Heaven of Change, and Doodle Master.